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New Colors. New Sizes. More Fish.
The Berkley® KREJ™ Bait now comes in more colors and sizes, giving you even more ways to generate more bites.
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POWERBAIT®
Berkley scientists have spent over 30 years perfecting
an irresistible scent and flavor- the exclusive PowerBait® formula.
GULP!®
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish!
MAXSCENT
The PowerBait® MaxScent line of baits releases a
super-charged scent field attracting fish in a way never before seen.
POWERBAIT® DoUGH
Powerbait® Dough, scientifically formulated to mimic natural food sources, luring a wide range of fish species.
Berkley Line
Every angler, from weekend hobbyists to seasoned professionals, needs a reliable gear to ensure success on the water. Whether you're casting for bass in a local lake or trolling in the deep sea, the right line is essential for both performance and durability.
Delivering the strength, sensitivity, and dependability every angler needs.
Get Fitted
Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.
It’s better to have it and not need it, than to need it and not have it.
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